LEAVE A DENT / HYDRO FLASK
For a new business pitch, my partner and I set out to differentiate Hydro Flask tumblers and coolers in a world obsessed with pristine Stanleys. Our take? A Hydro Flask is meant to get bruised, scuffed, and dented. Every mark tells a story—it means your bottle lived alongside you, through every adventure, every moment. It’s not something to keep spotless in a cup holder or replace at the first scratch. It’s built to be used. So use it. And leave a dent.
We didn’t win the client, womp womp. But I still stand by this so freakin’ much.
SOCIAL
We partnered with rising micro-influencers who are making their mark—bold, vibrant individuals sharing the stories behind their dents, scuffs, and scrapes. Through dynamic visuals and raw, personal narratives, this series celebrates those who live fully and leave a lasting impact.
ACTIVATION
We teamed up with Trash Free Trails to launch a social activation that inspires people to leave a positive dent by cleaning up litter in national parks. By rallying outdoor enthusiasts to take action and share their impact, we turned individual efforts into a movement to protect the places that fuel our adventures.
TEAM
ECD/AD Brian Linder
ECD/CW Bill Cochran
AD Andrew Hensley
CW Andrew Larson