Unu Scooters are changing urban travel, and I wanted to remind viewers not to get left behind. The phrase 'leave your ass in the past' humorously conveyed that as tech evolves, we need to keep up. So, I sculpted the clay "ass" to add a hand-done element, giving the ads a unique, tactile feel, while the scenes highlighted outdated modes of transportation—showing how the future, with Unu Scooters, will soon leave the past behind.