STUDENT WORK
LOOKS LIKE POTENTIAL / PEROT MUSEUM OF NATURE AND SCIENCE
Every parent thinks their kid is a genius in the making, but the truth is, they're not there yet. For the Perot Museum's 15th anniversary, I wanted to show that future scientists, astronauts, and innovators start out as... well, kids. Targeting parents, the campaign celebrates the messy, unexpected moments that define childhood. With the tagline “They're not _______ yet,” we remind viewers that kids aren’t afraid to get messy—that’s how they learn, grow, and start discovering their potential.
EXPERIENTIAL
I developed an online campaign inviting scientists and astronauts to submit childhood photos of themselves getting into the kinds of 'situations' that defined their early years. Along with a current professional photo, participants were encouraged to use #LookslikePotential and tag @Perot on Instagram. The campaign will showcase these before-and-after shots on the Perot Museum's feed, reminding kids that the brightest minds in the world once looked just like them.
TEAM
AD / CW / Designer Andrew Hensley
RECOGNITION
AAF Dallas 2022 — Silver
Graphis New Talent 2022 — Gold
Creative Quarterly 2022 — Winner