STUDENT WORK
SECOND CHANGES / PLENTY OF FISH
Over 50% of Americans get divorced—big deal. Divorce still carries a bit of a stigma, and I wanted to create a campaign that empowered those who’ve been through it to get back out there without feeling ashamed. For this campaign, I reimagined wedding photos from people’s first marriages, cutting out the original bride and groom and pairing them with new partners. After all, they don’t have to be your first to be your last.
TEAM
AD / CW / Designer Andrew Hensley
RECOGNITION
AAF Dallas 2022 — Gold
Creative Quarterly 2022 — Winner